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Content Marketing For MSPs [Guide]

Content marketing for MSPs is an essential part of any successful MSP marketing strategy. It includes blogs, landing pages, email marketing, and even social media marketing content as well as press releases.

With content marketing, you drive more traffic, engage visitors and entice them to contact you.

It also creates more authority in the eyes of Google: You become the "source of information" in your city(ies) for anyone looking to hire an MSP.

This is an inbound marketing powerhouse.

In this short guide, we'll provide you with all the information you need to effectively leverage content marketing for your own MSPs business, what type of content works best for MSPs, and how to measure and analyze your results so you can get maximum ROI from your efforts.

What Is Content Marketing? (skip if you already know)

Content marketing is part of any MSP marketing strategy. It consists of creating and distributing valuable, relevant content to reach your potential clients.

It helps build trust with potential customers and keep them engaged over time.

Content marketing involves producing engaging blogs, videos, webinars, newsletters, social media posts, and emails - anything you can use to create content that educates, entertains, or inspires your target market.

MSPS need to understand the power of content in order to develop effective strategies for their business.

Content must be tailored to meet the needs of your specific audiences – it should answer questions they have, provide solutions to problems and offer thought-provoking insights into industry trends.

This type of content will help to engage people and encourage them to act on what they learn from you.

Content marketing also offers many tangible benefits such as increased brand awareness and website traffic, improved search engine rankings and even lead generation opportunities.

With the right combination of creative planning and execution, content marketing can help MSPs grow their businesses in meaningful ways.

Why Do MSPs Need A Content Marketing Strategy?

Content marketing is part of the foundation of any successful MSP's digital presence. As mentioned it helps to build credibility, trust, and awareness for your company in the areas you serve. Without a content marketing strategy, it can be difficult for an MSP to reach its target audience or establish itself as an industry leader.

Having a well-planned content marketing plan allows you to create high-quality information tailored specifically for your target audience.

You can use this content to attract potential customers by providing helpful information about topics related to your services or products that are relevant to them.

This will make your MSP stand out from the competition and generate more leads over time.

In addition, having great content also gives you authority in search engines, allowing you to show up higher on Google when users search keywords related to your business.

Content is king when it comes to SEO, so if you have optimized pages with engaging blog posts, videos, and other types of content, then you’re likely going to see better results than those who don't invest in such strategies.

Investing in a solid content marketing strategy will help ensure that your MSP stays ahead of the curve and remains competitive in today’s marketplace.

What You Need To Know Before You Start Creating Content

Now that you understand why an MSP needs a content marketing strategy, it's time to look into what is needed before getting started.

To create the most effective content possible, there are several factors to consider in order to get maximum results.

First and foremost, you need to know your target audience inside and out. It is important to identify who would be interested in the type of services or products offered by your MSP.

This will help narrow down which topics should be discussed in your content. Additionally, understanding the interests and pain points of potential customers can provide insight into how to engage with them.

Second, creating quality content requires research and planning ahead of time. Take the time to brainstorm ideas for topics that would appeal to readers and make sure each piece has clear objectives.

Also, pay attention to keyword optimization so that search engines can find your articles. Different types of media such as videos or podcasts may also be used depending on your strategy and resources.

Finally, content creation takes effort but having a well-defined plan makes this process much easier! Creating a content calendar is essential if you want to be successful with your overall MSP marketing strategy.

With these basics covered, you'll have everything in place for launching a successful content marketing program designed specifically for MSPs that drives real results!

How To Create Lead-Generating Content

Creating lead-generating content for MSPS is essential to growing and warming your client base. But what type of content should you create?

There are several types that can be successful, but it's important to understand which ones work best for your target audience.

First, consider creating educational content such as case studies, solutions, and content that can be added to a sales funnel. Short ebooks and whitepapers can work very well. You can also use them to demonstrate the value of working with you over competitors.

Additionally, they're easy to share on social media or through email campaigns and make great additions to sales presentations.

When developing these materials, focus on topics relevant to the needs of potential customers and existing clients alike.

Make sure each piece has a clear call-to-action so readers know how to contact you for more information or schedule an appointment with your team. Include detailed case studies that highlight successful projects and customer experiences – this will further illustrate why customers should choose you over other MSPs in their area.

By following these tips, you’ll soon have a library of high-quality content that generate leads while helping build trust among current and prospective customers alike. Start strategizing today!

Writing Style Tips For Msps

Writing content for MSPs is a unique challenge. You want the message to be engaging and informative, but you also need to make sure it's able to grab your reader's attention. To help you achieve this goal, here are some tips on how to write effective copy for MSPs:

First and foremost, remember that simplicity is key.

Use language that’s easy to understand and avoid jargon or technical terms wherever possible unless you're writing for co-managed services, it's more likely than not that your audience won't be "tech-savvy".

When writing about complex topics, try breaking them down into simpler concepts so they can be easily understood by anyone who reads them. Keep sentences short and sweet - no one wants to read long blocks of text.

Make sure your tone matches the audience you're targeting. Informative, professional and easy to read should be your focus.

Lastly, don't forget the power of storytelling!

People love stories because they can relate to them more than just facts alone – so use examples from real-life situations whenever possible as well as visual elements such as images or diagrams when relevant.

This helps illustrate what you’re trying to say, making it easier for people to grasp new ideas quickly and effectively.

With these tips, you should have no trouble crafting compelling content that resonates with your target market and encourages innovation within the MSP space!

Posting, Promoting, And Repurposing Your Content

Now that you have the content written and ready to go, it’s time to get it out there! Posting your content is just the beginning; promoting and repurposing it is essential for ensuring maximum reach for your MSP marketing.

The best way to promote your content is by leveraging social media channels like Twitter, LinkedIn, Facebook, Instagram, and YouTube. Utilizing these platforms will help your MSP to build relationships with your target audience while simultaneously increasing brand visibility.

You can also use email newsletters or paid advertising campaigns to get your message out further.

Finally, consider repurposing your content into different formats such as videos, infographics, podcasts, or webinars.

Doing so helps MSPs extend their reach beyond traditional marketing methods while keeping their audiences engaged with fresh and interactive content.

So start getting creative – think outside the box and find new ways to showcase your work!

Converting Leads And Measuring Success

Once your content strategy is in place, it's time to start converting leads. As an MSP, this means leveraging the content you've created for marketing purposes and using it to attract customers. Most leads for MSPs come via referrals, SEO, Paid advertising, and outbound advertising but when it comes to content marketing, it's all about inbound marketing.

The better your conversion funnel, the more leads you'll convert. Either with a strong email campaign, call-back sequence, or even SMS marketing.

The key here is to focus on automation and speed – make sure you reach every customer at the right time.

What Is The Golden Rule Of Content Marketing?

The golden rule of content marketing for MSPs is that quality always comes first. Your content should be relevant, useful, and engaging to your target audience. It needs to have value, appeal to their interests, and make them feel like they're receiving something valuable in return for their time.

I know this may feel repetitive but it's important you create content that makes readers be interested and take action.

Think about how you can provide readers with something unique, such as an exclusive insight into industry trends or behind-the-scenes information about your company’s operations. With this approach, you will ensure your content stands out from the crowd and resonates with customers who desire innovative solutions from their MSP provider.

What Is The Difference Between Content Marketing And Social Media?

Content marketing and social media are two different, yet related concepts that should be used together to optimize the reach of your MSP. Content marketing is a strategic approach to creating educational content tailored towards an audience in order to build trust and credibility with them: blog posts, whitepapers or ebooks, webinars/videos, infographics, case studies etc.

Social media on the other hand focuses more on leveraging existing relationships as well as building new ones through direct engagement with customers over various platforms (mostly LinkedIn).

In terms of differences between the two strategies, it’s important to understand that while content marketing can help you to gain visibility for your brand and grow awareness among potential customers -social media provides a platform where you can actually interact directly with those same customers. By taking advantage of both methods simultaneously, MSPs can benefit from increased website traffic resulting from organic search engine optimization (SEO) efforts combined with lead generation opportunities created by engaging conversations about topics relevant to their target audiences.

Frequently Asked Questions

What Is The Best Content Marketing Platform For Msps?

In order to make the best of content marketing you should have your own blog, and WordPress is the King when it comes to business websites that can also host a blog.

What Are The Top Content Marketing Tactics For Msps?

The topic tactics have to do with the level of knowledge your readers have as well as where they are in the buying cycle.

For businesses that are ready to buy and hire your services, you should focus on bottom-of-the-funnel content. That is your landing pages and service pages.

For businesses that are actively researching and looking to compare options, you should focus on middle-of-the-funnel content. Topics like "why you should....", "what's best..." and things of that nature.

And if you want to capture the whole buyer's journey, you can also focus on businesses that are just browsing around, searching for broad terms that are informational in nature instead of transactional.

How Can Msps Optimize Content For Seo?

When it comes to optimizing content for search engine optimization (SEO), MSPs need to take a strategic approach. The goal is to create high-quality content that resonates with the target audience and gets ranked by Google. Your write for users but optimize for Google.

If you want to know more, visit the MSP SEO page.

How Can Msps Measure The Success Of Content Marketing Initiatives?

When it comes to content marketing for MSPs, measuring success is straightforward. If you have appropriate tracking in place, you'll be able to see the traffic to your website increasing, from your services areas and that should turn into more leads.

It's that simple. 

With the right tracking, you'll be able to see what pages attract people to your MSP and how these pages contribute to your lead-generation efforts.

Google Tag Manager in combination with Google Analytics is the most common solution for this type of tracking where you can track events, leads, and conversions.


As content marketing specialists for MSPs, we understand the importance of creating an effective and comprehensive strategy to reach your potential customers. 

But content marketing alone is not going to help you grow your MSP, you need to combine multiple marketing initiatives in order to stay ahead of the curve.

If you want to know if we may be able to help, contact us here.

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